6 Reasons to Use Video Marketing for Small Business

There are number of ways to market a small business, but video marketing has proven very effective for many businesses. As a small business, you don’t have the budget that large corporations have for advertising and marketing campaigns, so you want to use what will offer the greatest amount of success within your budget. It can’t be said enough just how effective video marketing is for small businesses and here are just six reasons why you should always allocate a budget for video.

1) Statistics Show Video Offers an Awesome ROI

Statistically, video marketing offers one of the highest (if not the highest) returns on your investments. The reasons why will become clear as we work our way down the list, but suffice it to say, if you want to spend your marketing dollars wisely, video is one of the smartest moves you can make.

2) Video Marketing Helps You Connect with Your Audience

There is something about video marketing that helps you connect well with your audience. Especially effective are videos that show actual people within your business, processes at your site and anything with a ‘personal touch’ that will give your audience a real sense of who you are and what you do. Today’s consumer wants to connect with brands they deal with and this is a great way to do just that. When developing a video to help you connect with your audience, experts like Leading Authorities are really authorities on video marketing and can therefore put together a masterpiece that will have your audience feeling like they’ve been dealing with you forever!

5 Ways to Promote Employee Satisfaction and Motivation

If you own a business, you will know that your employees are right at its heart. Without the loyal and hard-working people in your workforce, your business would be very difficult to run. As an entrepreneur, ensuring that your employees are happy, satisfied and motivated in the workplace should be a main priority. Here are some fun, interesting and useful ideas to help you achieve a workforce filled with happy, loyal and productive employees.

1. Offer Training

According to market research, one of the main things that new employees want from their employer today is training and development opportunities. Rather than giving your employees a raise in their wage slip, you might want to think about instead helping to invest in their future, for example, helping employees with funding for an online accounting degree, or offering on-the-job training programs that will help them improve their work performance. Since learning new things at work and becoming good at them often leads to promotions, investing in training and education won’t just benefit your employees, but it will also be useful for you. For more information on the online bachelors of accounting degree, see Maryville University.